Fluid
Fluid was a digital agency primarily focused on ecommerce experiences for luxury fashion brands. As they looked to expand into the product and service design space, I was brought in as a consultant to support their new client, Citibank®. I quickly moved up to lead the team on the creation and launch of the mobile experience to upgrade higher wealth clients to the Citigold app. Conception to release took just over 6 months, during which we conducted weekly research, established agile collaboration & processes with product owners, engineers, and business analysts. We also met regularly with legal & compliance teams to evolve expectations and risk acceptance in order to provide users with a modern, efficient, and elegant experience.
In addition to the Citi project, I supported the team on other efforts, such as Puma, JBL, and fintech pitches.
Citibank — Upgrade to Citigold
“Successful onboarding means we have delivered a seamless, frictionless, and intuitive experience, whereby we create lasting impressions with new clients and deepen our relationships with existing ones.”
Scope, User Stories, Planning
Sketches
Home Screen Upgrade Banners
Upgrade Flow
Citigold Welcome/Onboarding Screens
Citigold Enrollment Flow
Investment Enrollment Flow
Pitches
JBL
Pitch to JBL to design and develop an ecommerce experience around their new line of outdoor splash-proof speakers.
Neo — Savings & Goal Setting for Millennials
As part of Fluid’s efforts to expand into the service design space, we pitched a concept for a financial planning app aimed at millennials who are looking to save money and set goals, while still being able to afford travel and other aspects of their lifestyle.
